MoneyGram, a global provider of innovative money transfer and payment services announced earlier this week the grand opening of the MoneyGram Experience Center in Dallas. This store is designed to showcase the latest cutting-edge technologies, including biometric facial recognition and virtual reality (VR), to offer customers a quick, easy and unique digital transaction experience.

“We are excited to open the MoneyGram Experience Center to offer our customers a new and advanced money transfer experience,” said Alex Homes, MoneyGram’s Chairman and CEO. “MoneyGram is building the future digital payments ecosystem while also reimagining what the money transfer experience can be for our customers whether they are transacting in cash or on a digital platform. We are at the forefront of emerging digital transaction trends, creating new, convenient ways to send money to family and friends around the globe and our Experience Center will bring these innovations to our customers.”

Designed to streamline the way consumers transfer and send money today, the Experience Center is also home to MoneyGram’s first-ever Innovation Lab. This features new products that are currently still in development and offers customers the chance to test services and technologies before they are introduced to the market. This